Our mission

We’re passionate about providing peace of mind for New Zealanders over 50 and their families. Our goal is to deliver quality, cost-effective insurance products that offer a helping hand when it’s needed most.

Who we are

New Zealand Seniors was launched to meet the needs of the under-serviced over 50s market. Since then, we’ve helped countless Kiwis protect what’s most important to them – their family’s financial future, their most valuable assets, and honouring their memory without the added burden of worrying about money.

We place our customers at the heart of everything we do by providing trusted products and services that are simple to understand and use, helping New Zealanders take control of the things that matter most to them.

Take a closer look at our funeral insurance or life insurance to see how we can help protect you and your loved ones

Our commitment

Providing trust and protection

Your policy is insured by Pinnacle Life, a New Zealand insurer. Pinnacle Life has been operating in the New Zealand market since 1998, so you know you’re backed by a company you can trust.

Being specialised

We’re dedicated to understanding senior Kiwis needs so we can tailor insurance products for New Zealand’s seniors.

Delivering the best care

We’re always looking for ways to help protect you and your loved ones with quality products and services that are cost effective.

Making things simple

Our products are easy to understand and simple to use, making cover accessible to people with different needs and circumstances.

Award-winning Insurance

New Zealand Seniors has been recognised for providing real value for Kiwis over 50.

Our high-quality products as well as our award-winning customer service team, who have been recognised by our clients, showcase our commitment to providing New Zealanders with exceptional cover and service for years to come.

Feefo Platinum Trusted Service Award 2024

Platinum Award for Trusted Service, based on genuine ratings of our valued customers.

Reader’s Digest Silver Quality Service Award 2024

Silver Quality Service Award in the funeral insurance category, as voted by New Zealanders.

Reader's Digest Highly Commended Trusted Brand Award 2023

Highly Commended Trusted Brand in the funeral insurance category, as voted by New Zealanders.

Feefo Platinum Trusted Service Award 2023

Platinum Award for Trusted Service, based on genuine ratings of our valued customers.

Reader’s Digest Gold Quality Service Award 2023

Gold Quality Service Award in the funeral insurance category, as voted by New Zealanders.

Feefo Platinum Trusted Service Award 2022

Platinum Award for Trusted Service, based on genuine ratings of our valued customers.

Reader’s Digest Gold Quality Service Award 2022

Gold Quality Service Award in the funeral insurance category, as voted by New Zealanders.

Reader’s Digest Highly Commended Trusted Brand Award 2021

Highly Commended Trusted Brand in the funeral insurance category, as voted by New Zealanders.

Feefo Platinum Trusted Service Award 2021

Platinum Award for Trusted Service, based on genuine ratings of our valued customers.

Feefo Gold Trusted Service Award 2020

Gold Award for Trusted Service, based on genuine ratings of our valued customers.

Feefo Gold Trusted Service Award 2019

Gold Award for Trusted Service, based on genuine ratings of our valued customers.

How can we help?

To find out more about New Zealand Seniors,
speak to one of our friendly insurance specialists now