Handling hearing loss as you age for New Zealand seniors
We all have moments where we don’t quite catch what someone said. We are a country of mumblers and fast talkers after all.
The problem is when you’re often asking people to repeat themselves to the point of it getting awkward, or to the point where you give up and just smile and nod, hoping that’s an appropriate response.
It could be one of the first signs of hearing loss, which is quite common and a normal part of ageing – but not to be underestimated in the ways it can affect your life. For expert advice on the topic of hearing loss, we reached out to Barclay Winter, Au.D, a Doctor of Audiology and the Director of Barclay Winter Audiology LTD.
“Hearing changes (presbycusis) are a normal part of ageing and affect around one-third of people over the age of 65. It is a gradual and complex process, and its impact can range from mild to profound. Recognising the early signs and seeking timely support can help you stay connected and maintain your quality of life,” he explained.
Read on for his thoughtful insights, advice, and whether you're noticing the signs of hearing loss, want to understand the symptoms, or are looking for ways to manage hearing loss as you age.
What are the common signs of age-related hearing loss?
The signs of hearing loss are not always obvious. In fact, because they often occur slowly, it can be difficult to notice the change.
That’s why it’s so important to be aware of the signs and symptoms of hearing loss. If you notice one or two of them, take some time to think about whether you might tick any of the other boxes as well.
Dr. Winter lists these signs as early warnings that you may be experiencing hearing loss. Types of hearing loss may include the following:
- Difficulty hearing speech in background noise, such as in cafés or group settings
- Voices sounding muffled or unclear
- Frequently asking people to repeat themselves or speak more clearly
- Needing the TV or radio at a higher volume than others prefer
- Tinnitus (ringing or buzzing in the ears), which often occurs with hearing loss in one ear
Why does hearing loss affect more than just your ears?
“Untreated hearing loss can have a significant impact on your emotional and social wellbeing,” states Dr. Winter.
He highlights these key consequences of hearing loss on your social life.
- Miscommunication with family, friends or colleagues
- Feeling isolated, even when surrounded by others
- Avoiding phone calls or social gatherings
- Reduced confidence or enjoyment in conversation
- In some cases, ongoing withdrawal can contribute to depression
These points align with modern research into hearing loss. Numerous studies suggest that people with hearing loss or tinnitus are more likely to experience anxiety, depression, and other mental health issues.
Other studies show the prevalence of hearing loss in New Zealand is 15% for those aged 60-69, and 22% for those aged 70 years and over. In Māori populations, 32% over the age of 65 years report experiencing hearing loss, relative to 28% for all New Zealanders in this age-group.
The importance of staying socially active becomes even greater for seniors, as it can help reduce the impact of hearing loss on daily life and overall wellbeing becomes even greater for seniors, as it can help reduce the impact of hearing loss on daily life and overall wellbeing.
What is tinnitus and how is it connected?
Tinnitus is the perception of sound, such as ringing, buzzing, or hissing without any external source. It’s a common experience that often becomes more frequent as we age.
In New Zealand, around 6% of people aged 14 and older report experiencing tinnitus to some degree. Among seniors (aged 65+), the prevalence rises – about 13-14% report ongoing tinnitus. That means many Kiwi seniors are unfortunately familiar with this persistent sound.
While tinnitus isn't a disease itself, it's very commonly linked to underlying hearing loss. As hearing diminishes, the brain may “fill in the gaps” by producing phantom sounds, known as tinnitus. Though not always present, this pattern makes tinnitus a frequent early clue to hearing changes.
For NZ seniors, persistent tinnitus, especially when it's frequent or bothersome, is a strong signal to get your hearing checked. A hearing professional can identify whether there's hearing loss involved and discuss management strategies to lessen the impact of tinnitus on daily life.
Support and technology options available for hearing impaired seniors in New Zealand
Dr. Winter highlights three key options for Kiwi seniors living with hearing loss.
The first is hearing aids. And the first thing to know about them is that they’ve come an incredibly long way from even just a generation ago. Hearing aids are designed to amplify speech and are customised to your hearing needs, and can have numerous settings that allow you to switch between different scenarios such as noisy gatherings and watching the telly at home.
A hearing therapist is another great support option, but one that is often overlooked. They offer free counselling, assistive listening devices such as alerting systems and amplified phones, and practical support.
There are also community groups and hearing associations. These groups provide support, education, and advocacy, and can be a great resource for anyone looking to learn more about hearing loss, connect with others, and ask questions in a relaxed environment.
What do audiologists want you to know about hearing health?
It’s important to know that hearing loss is common in New Zealand. As much as 28% of Kiwis over the age of 65 report some level of hearing loss (a figure that is even higher amongst Maori populations at 32%). With more than a quarter of senior Kiwis reporting hearing loss, it’s safe to say that you’re not alone.
Next, know that the sooner you seek treatment for hearing loss, the better. It means you will be able to improve your hearing immediately with assistance, potentially maintain it for the future, and avoid some of the negative side effects of hearing loss over time.
Finally, one factor that might put people off seeking help is the cost of treatment and hearing aids. The Ministry of Health offers hearing aid and treatment support, either paying for the devices in full or offering subsidies. Your New Zealand Audiological Society audiologist will be able to make an application for assistance if needed.
What are the best ways to manage day-to-day communication?
Living with hearing loss can be made easier with a few simple adjustments to the way we communicate.
Tips for someone with a hearing loss:
- Position yourself where there’s good lighting so you can clearly see faces and lip movements
- Try to reduce background noise, such as turning off the TV or moving to a quieter spot
- Don’t be afraid to let others know what helps you. Whether that’s speaking more slowly, facing you directly, or choosing a quieter place to chat
Tips for family and friends supporting someone with a hearing loss
- Get your loved one’s attention before speaking, using a gentle touch or saying their name
- Speak clearly and at a natural pace. Shouting can distort words and make it harder to understand
- If something isn’t understood, try rephrasing instead of simply repeating the same words
- Be patient and maintain eye contact, as facial expressions and gestures provide important context
These small, thoughtful strategies can make conversations smoother and more enjoyable for everyone.
Where to go for hearing tests and ongoing support
If you suspect you have hearing loss, the first step is to confirm it and determine the level of hearing loss you’re experiencing. Book in a full diagnostic hearing test with an MNZAS-registered audiologist for a professional test and full results.
For some, the next step might be hearing aids. Dr. Winter suggests choosing an independent audiologist to help you find the right match.
“They offer unbiased advice and access to a wider range of technology to suit your hearing loss, lifestyle and preferences,” he explained.
You can also contact your local hearing association. These groups can let you know what support services are available in your area, and answer any basic questions you might have.
Hearing loss and finding peace of mind
Hearing loss isn’t a sign that your life is over, but it could be a sign to think about protecting the things that matter the most. With Seniors Life Insurance, you can have peace of mind that your family’s finances are protected should the worst occur.
29 Sept 2025